A new ready-to-drink brand in Denmark

Premium Distillers and Conaxess Trade Beverages sign new partnership agreement to bring new ready-to-drink flavours to the Danish market.

“We’ve been looking for a ready-to-drink brand with exciting new flavours and attractive pricing and that’s exactly what Premium Distillers’ Impress brand has.

We can’t wait to introduce Impress to the Danish market and use our expertise at selling ready-to-drink brands on the Danish market to make Impress a success in Denmark,” says Jan Rose Pedersen, managing director, Conaxess Trade Beverages.

Conaxess Trade Beverages will oversee sales and marketing for Impress in Denmark. The partnership started in January and the brand is already being introduced to our partners in the market.

“We are excited about our new collaboration with Conaxess Trade Beverages – a professional and active company that we believe will develop our position on the Danish market. They will help us to develop a prosperous and sustainable business going forward,” concludes Willian V. Carey, owner, United Beverage Group.