Jelly Belly
The Birth of the World’s Most Famous Jelly Bean
The idea was born in Los Angeles, just next door to Hollywood. Yes, the home of countless famous movie stars is also the birthplace of The Original Gourmet Jelly Bean®.
The Journey
Back in 1976, a Los Angeles candy distributor had an idea for a jelly bean made with natural flavorings. So he called up the candymakers at Jelly Belly (formerly known as Herman Goelitz Candy Co.) who had a reputation for making the very best candies.
Creating “true-to-life” flavors was, well, a natural evolution. The candymakers cooked up a recipe for a new kind of jelly bean — intensely flavored throughout, with natural ingredients for flavoring whenever possible. In 1976 the first eight Jelly Belly flavors were born: Very Cherry, Lemon, Cream Soda, Tangerine, Green Apple, Root Beer, Grape and Licorice. Funny enough they are still some of the most popular flavors made.
Today, Jelly Belly is the world’s #1 gourmet jelly bean, the bean of choice for all those with the most discerning taste, and made in 50 amazing and tasty flavors.