Pladis was formed in 2016, and the biscuits and confectionery brands in the portfolio are among the most recognized and best loved brands in the world. Pladis’ portfolio includes among others the biscuit brand, McVitie’s – the UK’s best-selling biscuits. The iconic Digestive Biscuit was created in 1892 and is still made today using the same secret recipe.
“Pladis’ growth path is very impressive and we are proud to become the local partner in the Danish Retail market. We are looking forward to continuing the positive development and growth of brands such as McVitie’s,” says Torben Bank Jensen, Managing Director, Conaxess Trade Denmark.
“We are looking forward to collaborating with Conaxess Trade on fulfilling our promise ‘to bring happiness to the world with every bite’. Further, we want to make our brands available for more consumers across the World, also in the Danish market.”
– Erwin Vondenhoff, head of the Nordics Region at Pladis.
Conaxess Trade Denmark will take over Pladis’ portfolio in Denmark which includes, among others, McVitie’s. The partnership begins as of January 1st, 2020, until then, Conaxess Trade Denmark will manage the yearly negotiations with customers.